Over the last year Netflix stock has excelled both literally and figuratively. More and more North Americans are using the online streaming service to watch TV shows, movies and documentaries. The capability to “binge” on a show, where you watch many episodes in one viewing, is more entertaining than having to wait week to week on network television. We know this because Netflix has detailed knowledge of its audience's viewing habits. The direct access to a consumer's behaviour has given Netflix the upper edge over traditional media outlets. They are able to shape their programming using massive amounts of data. It is dream that has been a chased for a long time in the world of media-providers, going all the way back to the age of radio.